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AI-forward PPC & CRO

Marketing measured in revenue, not vanity metrics.

We help growth companies doing $2M to $100M in revenue turn paid traffic into measurable growth. We follow the money to find what's working and what's leaking.

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A free 30-minute paid media audit. Real findings, real experts.

Trusted by growth teams at

Sound familiar?

Most agencies aren't built to grow your business.

If you've hired an agency before, some of this probably stings. It's the reason most of those partnerships quietly fizzle out.

Do-ers, not strategists

You were sold senior expertise, then handed to a junior executor running your account off a checklist. No one is actually steering the strategy.

You're one of many

Your account is one of dozens on an overstretched team. When no one has the time to really think about your business, it shows up in the numbers.

Radio silence

Weeks pass with barely a word. The work drags on and you're left guessing whether anything is actually moving.

Activity, not outcomes

The reports are full of clicks and impressions, never the numbers that decide whether it's working: CAC, pipeline, and revenue.

daylyte was built to be the opposite.

The daylyte framework

Traffic. Conversions. Signal.

The loop we run with every paid client, and the reason your account gets more efficient over time instead of more expensive.

01 Paid media

Traffic

It starts with the right audience. We put your budget in front of the people actually likely to buy, across Google, Microsoft, LinkedIn, and Meta, not just whoever is cheapest to reach.

02 CRO

Conversions

The best traffic in the world won't convert without the right offer and landing experience. So we optimize the pages, forms, and funnels that turn those clicks into customers.

03 Business strategy

Signal

This is where most agencies stop. We feed lead quality and real revenue back to the ad platforms, so they learn who your best customers are and go find more of them. Every cycle, the account gets more efficient.

Then it compounds: better signal means better traffic, which means better conversions, on repeat.

What we do

Paid is the engine. We don't stop there.

PPC, CRO, and business strategy are the core loop. SEO and web development round out the system when your growth needs them.

Traffic

Paid Media Management

Paid across every channel that moves your numbers, run around the traffic-to-signal loop.
  • Google Ads (Search, Display, Shopping, YouTube)
  • Microsoft, LinkedIn & Meta Ads
  • Paid media strategy and budget planning
  • Campaign architecture and build
  • Audience targeting and segmentation
  • Ad copy and creative direction
  • Bid management and optimization
  • Attribution and conversion tracking
  • Performance reporting tied to business goals
Conversions

Conversion Rate Optimization (CRO)

Traffic only matters if it converts. We optimize the pages, offers, and funnels that turn clicks into customers.
  • Landing page strategy and design
  • A/B and multivariate testing
  • Onsite conversion audits
  • User experience analysis
  • Heatmapping and session recording
  • Funnel analysis and friction identification
  • Test prioritization frameworks
  • Ongoing optimization roadmaps
  • Revenue and conversion reporting
Signal

Business Partnership & Strategy

We connect your CRM and real revenue back to the platforms, and act as a genuine growth partner well beyond the channels we run.
  • CRM and offline conversion strategy
  • Monthly business-focused call (separate from reporting)
  • Pipeline and lead quality reviews
  • Audience and buyer behavior deep dives
  • Competitive landscape conversations
  • Proactive opportunity identification beyond your managed channels

Search Engine Optimization (SEO)

Compounding organic growth that strengthens every paid dollar.
  • Technical SEO audits
  • On-page optimization
  • Content strategy consulting
  • Keyword research and mapping
  • Site architecture recommendations

Web Development

Fast, conversion-focused builds and the dev muscle to ship your testing roadmap.
  • Landing page development
  • Site speed and performance optimization
  • Conversion-focused design
  • CMS updates and maintenance
  • Dev support for testing programs

Follow the money

See exactly where your growth is leaking.

Every engagement starts with a real audit, not a sales pitch. We screenshare your account and walk you through exactly where budget is leaking, campaign by campaign.

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Who we help

Three solutions. One philosophy.

We do our best work for growth-stage companies. Pick the path that fits.

For B2B Companies

Paid media and CRO built around your CAC, LTV, and pipeline. We work with B2B companies ready to scale, from SaaS and services to fintech and MSPs.

See how we build B2B pipeline →

For Ecommerce

Profitable ROAS, conversion lifts, and on-site testing that compounds. We work with DTC and ecommerce brands doing $1M–$100M in revenue.

See how we work with Ecommerce →

For Local Services

LSAs, Google Ads, and CRO built around cost per qualified lead, booked appointments, and closeable pipeline. We work with local and service businesses that are ready to scale.

See how we work with Local Services →

Honest fit

We're upfront about fit.

We do our best work with the right people. If we're a poor fit, we'd rather tell you upfront than waste your time on a sales call.

We work best with

  • B2B software and service businesses, ecommerce, and local services companies doing $2M to $100M in revenue
  • Teams that treat marketing as a real growth lever
  • Leaders who trust the process and the data
  • Founders and marketing teams who want a real partner
  • Companies that are growing, with room to invest in it

Probably not a fit if

  • You need a miracle in 30 days
  • You're not ready to invest at least $5K/month
  • You want tasks executed without strategic pushback
  • You don't have a clear offer, funnel, or sales follow-up process
  • You’re in crisis mode and need marketing to save the business immediately

Working together

From free audit to real growth.

A clear path, senior people, and every step measured in revenue.

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Good questions

Questions you're probably thinking right now.

How long until I see results?

Honestly? It depends on what you're measuring. PPC optimization shows movement in weeks. CRO usually needs 60–90 days to collect enough data to make confident decisions. We'll set expectations on the first call, and we won't overpromise.

What's the minimum commitment?

3-month minimum on PPC + CRO engagements. Real results need time. Channel optimization compounds. Short commitments keep the pressure where it belongs, on us, to keep delivering. If we both think it makes sense to keep going after 3 months, we keep going.

How often will we talk, and what does reporting look like?

You'll never be left guessing. You get a dedicated senior strategist, reporting tied to your real business numbers, and a monthly business call that's separate from the reporting. When something changes, you hear it from us first.

What if it's not working?

We'll tell you. We'll show you the data. We'll either fix it together or end the engagement professionally. No surprises, no hiding behind reports.

Do I own my ad accounts and data?

Always. You own your ad accounts, your data, your landing pages, all of it. We work inside your accounts, never ours. If we ever part ways, everything stays with you. Nothing gets held hostage.

How is the percentage on ad spend calculated?

Media spend only. That excludes tools, landing page costs, and platform fees. It's all in the contract.

Let's see if we're a fit.

30-minute call. We'll learn about your business. You'll learn about us. No pitch deck. No pressure.

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Or email us at hello@daylytemarketing.com