Paid media management that turns ad spend into revenue.
Paid is our bread and butter. Google, Microsoft, Meta, LinkedIn, and beyond: managed hands-on and tested every week.
We'll pull up your account together.
Real findings with real experts.
Where we run paid
Every major platform, and the judgment to know which ones fit.
Your buyer decides the platform mix. We run the full spectrum, from high-intent search to the communities and marketplaces where buyers compare options, and every channel has to earn its budget.
Google Ads
The backbone of most accounts we run. High-intent search, Shopping for commerce, and YouTube for demand, structured to protect your brand terms and scale what is profitable.
Search & Performance Max · Shopping & feed optimization · YouTube & Display · Brand protection & negative keyword strategy · Budget pacing & seasonal planning
Microsoft Ads
The most underrated traffic in paid search. Lower CPCs than Google on the same keywords, an audience with real buying power, and B2B targeting through LinkedIn profile data.
Search campaigns · Google import, rebuilt for how Microsoft actually bids · LinkedIn profile targeting · Audience Network & Shopping
Meta
Demand generation and retargeting for B2C and B2B alike. At scale, creative does the targeting, so we run structured creative testing that finds winners before the current ones fatigue.
Creative & offer testing · Advantage+ & broad targeting structures · Retargeting & lookalike audiences · Lead forms & instant experiences
LinkedIn
When the deal size justifies it, LinkedIn reaches the exact titles, industries, and accounts you sell to. We manage it tightly, because the platform gets expensive without discipline.
Sponsored Content & lead gen forms · ABM & matched audiences · Job title, industry & company-size targeting · Thought leader ads & retargeting
Reddit
Communities gather around the exact problems your product solves. Reddit reaches them in context, with some of the lowest CPCs in paid social, and it rewards advertisers who respect the room.
Community & interest targeting · Conversation placements · Creative built for the feed · Test budgets that scale on results
Capterra & software marketplaces
Software buyers land on Capterra and similar marketplaces at the exact moment they are comparing options. Category placements put you on the shortlist, and bid strategy decides what those leads cost.
Category & placement strategy · Bid management by category · Profile & review optimization · Lead quality tracking back to your CRM
The difference
The thing you'll notice first: flexibility.
The frustration we hear most from teams arriving from other agencies is the constant upsell to another platform. We built how we work around the opposite: the mix changes when your results say it should, and only then.
We pivot with you
When another platform will perform better than one you're on, we flag it early, show you the data, and make the move together. Your budget follows results, wherever they live.
One fee, every platform
The retainer covers the whole mix, so a recommendation to add or drop a channel is never about our fee. A platform enters the conversation when the data says it will perform.
An honest read, every time
Flexibility runs both ways. When a new channel is unlikely to hit your targets, we show you the math and say so. You hire us for judgment, and you get it even when the answer is no.
Flexibility is what you'll hire us for. The relationship and the results are what you'll stay for.
Pricing
One fee covers every platform. It grows only when you do.
Pricing is a flat monthly retainer for management, paired with a percentage of media spend that only starts once your spend grows past the level the retainer covers. Media spend only: tools, landing pages, and platform fees are excluded, and it's all in the contract.
Because the retainer covers the whole mix, adding a platform never adds a fee. Which platforms you run comes down to strategy: a leaner budget concentrates where it will perform, and a bigger one earns its spread. The fee scales when your results earn more spend, and we recommend cutting budgets when an account needs it, because a fee built on wasted spend costs us the thing we care about most: the relationship.
The framework
Three things have to work together. Get all three right and your paid accounts compound.
Most paid media problems are framework problems. Every underperforming account we audit breaks down in one of three places.
Audience
The right people see the ad.
Every platform is an audience tool. We put budget where your buyers actually are: the searches, feeds, communities, and marketplaces they use to decide. Campaign structure and creative do the rest, so the platforms keep finding more of the people who buy.
Conversion
The click has somewhere to land.
Paid traffic converts when the page, the offer, and the follow-up match the intent behind the click. We run CRO alongside every paid engagement, so landing page and funnel improvements make every platform in the mix cheaper at once.
Signal
The platforms learn from revenue.
We feed lead quality and closed revenue back to Google, Microsoft, Meta, and LinkedIn, so the algorithms optimize toward customers instead of clicks. This is where paid accounts get more efficient every quarter instead of more expensive.
Audience. Conversion. Signal. That's the full loop, and it's what we build for every client we work with.
Why daylyte
A marketing partner who's been in the room.
Kim and Matt bring nearly 30 years of combined experience running paid media and growth strategy for companies at every stage, from early startups to businesses that went public, raised major rounds, and were acquired. That experience shows up in how we structure your accounts, what we prioritize, and what we tell you the moment something needs to change.
We work with a selective roster of clients, because doing this well requires genuine attention, and every account we take on gets ours. When you work with daylyte, you're working with us directly. We do weekly check-ins, send performance updates proactively, and call you the moment something needs your attention.
And because it matters to us personally: 1% of our profits go to CHOC Children's Hospital. It's simply who we are.
We'll pull up your account together.
Real findings with real experts.
FAQ
Paid media questions, answered.
Which platforms do you manage?
Google Ads including YouTube, Microsoft Ads, Meta, and LinkedIn are the core. We also run Reddit and marketplace programs like Capterra where they fit the buyer. The mix comes from your economics, and we'll tell you which channels we'd start with on the first call.
What happens if a platform stops performing?
The budget moves. We watch for it early, bring you the data, and pivot together to wherever the next dollar performs best. One fee covers the whole account, so a struggling channel has no reason to stay on life support.
Do you charge per platform?
No. One retainer covers the whole mix, so adding a platform never adds a fee. What shapes the mix is budget and strategy: with a leaner budget we concentrate spend in the platforms that perform instead of spreading it thin across accounts.
How does pricing work?
A flat monthly retainer for management, plus a percentage of media spend that only starts once your spend grows past the level the retainer covers. It's media spend only: tools, landing page costs, and platform fees are excluded, and it's all in the contract. We'll walk through the exact numbers on the first call.
Do I need a big budget to start?
Most clients invest at least $5K a month in our work, on top of their own media spend. We can talk through what makes sense for your goals.
Do you handle creative and landing pages?
Yes. We test ad creative in-house and work with our web team on landing pages, so the whole funnel improves together.
How soon will I see movement?
Paid optimization usually shows movement within a few weeks. The full audience, conversion, and signal loop produces reliable reads around the 60-to-90-day mark, and we set clear expectations on the first call.
Real findings with real experts
Ready to see what your paid accounts can really do?
30 minutes. We'll pull up your accounts together, show you what we see, and tell you exactly what we'd focus on first.