Paid media and local growth strategy for service businesses ready to scale.
More booked appointments. Lower cost per qualified lead. A calendar that stays full.
We'll pull up your account together.
Real findings with real experts.
We work with businesses like yours.
We've seen what breaks local campaigns.
Local marketing works when three things line up: the right customer, in your service area, finding you at the moment they need you. We've seen what happens when one of those breaks down: budgets spent on clicks outside the service area, LSA profiles running on autopilot, and calls ringing through to voicemail while the customer moves to the next name on the list. Those are solvable problems. That's exactly what we build for.
We build every account backward from the numbers that decide your growth.
Cost Per Qualified Lead
Every account produces leads. We track the ones you can actually service: the right job, in your area, ready to book. Cost per qualified lead tells you what growth really costs, and it's the number we optimize toward from day one.
Leads That Become Appointments
A lead only counts once it lands on the calendar. We track how many leads become booked appointments, then tighten everything that moves that number: speed-to-lead, answer rates, and the booking flow itself.
Average Revenue Per Job
What a booked job is worth decides what you can pay for a lead. We build campaigns around your highest-value services, so your budget flows toward the work you most want on the schedule.
Lifetime Value
Repeat customers, memberships, and maintenance plans change the math. When a first visit turns into years of revenue, you can outbid competitors who only count the first job.
The right channels, built for how local customers actually hire.
Some customers need you within the hour. Others read reviews, compare the map pack, and come back three days later. Your marketing has to win both, and each takes a different tool.
Local Services Ads (LSAs)
The very top of the search page, the Google Guaranteed badge, and you pay per lead instead of per click. For eligible categories, LSAs are the highest-intent placement in local, and most accounts run them on set-and-forget.
- Profile setup and Google screening
- Review velocity strategy
- Lead dispute management
- Response-time optimization
- Budget pacing by season and service line
Google Ads
Search campaigns structured by service and geography, built to capture both kinds of local customers: the one who needs you within the hour, and the one comparing options for next month.
- Campaigns by service and intent
- Geo structure and radius targeting
- Negative keyword protection
- Call-only campaigns and call tracking
- Seasonal budget planning
Google Business Profile (GBP)
For the local map pack, your Business Profile is your homepage. Rankings there run on relevance, proximity, and reviews, and every one of those can be worked on deliberately.
- Profile optimization: categories, services, photos
- Review generation strategy
- Local pack ranking improvement
- Posts and Q&A management
- Citation and NAP consistency
Meta
Most of your future customers have no reason to search today. Meta keeps your name in the neighborhood between the moments of need, so you are the business they think of when the moment comes.
- Local awareness campaigns
- Seasonal offers and promotions
- Retargeting site visitors
- Lead forms for scheduled services
CRO: Conversion Rate Optimization
In local, the conversion is usually a call or a booking made from a phone screen. We optimize everything between the click and the appointment, including the step most agencies never check: whether the call gets answered.
- Landing pages built for local intent
- Click-to-call and sticky mobile CTAs
- Booking flow optimization
- Speed-to-lead and answer-rate auditing
- Call tracking and recording analysis
Three things have to work together. Get all three right and the calendar stays full.
Most local marketing problems are framework problems. After working with hundreds of clients across Google, Meta, and beyond, we've found that every underperforming account breaks down in one of three places.
Audience
Show up at the moment of need.
For local service businesses, audience means intent plus geography: the right service, the right neighborhoods, at the exact moment someone needs you. LSAs and Search capture the customer searching right now. Your Business Profile wins the one comparing three options in the map pack. Get both right and the leads that come in are the ones you actually want.
Conversion
Turn the lead into a booked appointment.
Most local conversions happen on a phone screen within minutes of the search. Pages that load fast, a number that is impossible to miss, a booking path with no friction. Then the step almost nobody audits: what happens after the lead comes in. Speed-to-lead and answer rates decide more revenue than any ad setting, so we track every lead all the way to the calendar.
Signal
Optimize toward booked revenue.
Once appointments are happening, we feed the results back to the platforms: which leads booked, which jobs closed, and what each was worth. Google learns what a great customer looks like for your business. Your cost per qualified lead drops. Your calendar keeps filling on the same spend.
Audience. Conversion. Signal. That's the full loop, and it's what we build for every client we work with.
A marketing partner who picks up the phone too.
Kim and Matt bring nearly 30 years of combined experience running paid media and growth strategy, including years of hands-on work with local and service businesses where the unit economics live and die on cost per booked job. That experience shows up in how we structure your account, what we prioritize, and what we tell you the moment something needs to change.
We work with a selective roster of clients, because doing this well requires genuine attention, and every account we take on gets ours. When you work with daylyte, you're working with us directly. We do weekly check-ins, send performance updates proactively, and call you the moment something needs your attention.
And because it matters to us personally: 1% of our profits go to CHOC Children's Hospital. It's simply who we are.
We'll pull up your account together.
Real findings with real experts.
Questions we get from local service businesses.
Do you optimize for lead volume or lead quality?
Quality, every time. We tie spend to qualified leads and booked appointments, and we build the tracking to know the difference. A steady flow of great leads you can service beats a big pile of form fills from outside your area.
Which channels work best for a local service business?
It depends on your category and how your customers hire. LSAs and Google Ads win when someone is searching with intent. Your Business Profile wins the comparison shopper in the map pack. Meta keeps you visible between moments of need. In the audit we'll tell you which of those we'd start with for your business, and which can wait.
How fast will we see results?
LSAs can produce leads within the first week or two once your profile clears screening. Search campaigns typically follow within two to four weeks. Business Profile work compounds over months rather than days, which is exactly why it's worth starting now. We set expectations by service and season before we launch anything.
We get leads, but they don't book. Can you help?
This is one of the most common problems we see, and it usually lives in the minutes after the lead comes in. We audit speed-to-lead, answer rates, and the booking flow itself, then tighten each one. Often the fastest revenue win in the whole account is simply getting to every lead sooner.
How is this different from Angi, Thumbtack, or HomeAdvisor?
Lead marketplaces sell the same lead to several of your competitors at once, and the customer relationship belongs to the platform. LSAs, Google Ads, and your Business Profile build a pipeline that is exclusively yours: your brand, your reviews, your customers. Once the accounts are dialed in, it usually costs less per booked appointment too.
What does the Free Audit include?
We ask for read-only access to your accounts before the call and review them ahead of time so we arrive with specific findings. On the call we pull everything up together: your LSA profile and dispute history, your search terms report, where your Business Profile ranks in the map pack, and whether your tracking tells you which leads become booked work. You leave with a prioritized list of what we'd fix first, and it's yours to keep either way.
Real findings with real experts
Ready for a calendar that stays full?
30 minutes. We'll pull up your accounts together, show you what we see, and tell you exactly what we'd focus on first.