Notes from marketers
Strategies, frameworks, and honest takes on marketing that actually works.
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Why Your Google Ads Campaigns Aren't Converting (And the 3-Part System to Fix It)
Google Ads alone isn't enough. Successful campaigns need Traffic, Conversions, and Signal working together. Here's the full three-part system we require for every campaign we run, and why the last part is the one almost nobody does.
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13 Google Ads Mistakes That Are Quietly Draining Your Budget
Most Google Ads accounts are bleeding budget in ways that are invisible to the people running them. Here are the 13 most common mistakes we see in audits, and exactly what to do instead.
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10 Steps to Setting Up Your First ChatGPT Ads Campaign (The PPC Pro's Guide)
ChatGPT Ads just opened to everyone with no minimum spend. Here's our complete, field-by-field playbook for launching your first campaign: setup, context hints, conversion tracking, and what to watch after launch.
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7 questions to ask a marketing agency before you sign
The deck is gorgeous and the case studies gleam — but who are you actually about to hire? Seven questions that slip past the highlight reel, and what strong answers sound like.
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daylyte is open: why we built it, and who it's for
We launched daylyte for growth-stage companies ready to scale. Here's what we're building, and who we built it for.
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Why we give 1% of our profits to CHOC
Every year, 1% of our profits go to CHOC, the Children’s Hospital of Orange County. Here is the story behind it.